DAD Academy

Performance Marketing

Connect campaign decisions to business outcomes.

Turn learning into practice.

This course is designed around practical understanding, guided exercises and a project you can discuss and refine. Ask the academy for the confirmed cohort syllabus and delivery arrangements.

Planned course modules

01Objectives and measurement planning

Explore the key concepts, apply them in a guided exercise and review your decisions with a practical business scenario.

02Audience and campaign structure

Explore the key concepts, apply them in a guided exercise and review your decisions with a practical business scenario.

03Creative testing

Explore the key concepts, apply them in a guided exercise and review your decisions with a practical business scenario.

04Budgets and bidding concepts

Explore the key concepts, apply them in a guided exercise and review your decisions with a practical business scenario.

05Reading reports and planning iterations

Explore the key concepts, apply them in a guided exercise and review your decisions with a practical business scenario.

Skills you will practise

  • Plan a clear, realistic workflow for performance marketing.
  • Use relevant tools and document your decisions.
  • Review your output and identify the next improvements.

A practical project

Create a sample campaign or creative workflow based on a clearly defined audience and brief. Deliverables and feedback arrangements are confirmed for each cohort.

Course questions

What are the fee and duration?

These are confirmed by the academy for the current cohort. Contact us before making any payment.

Are classes online or live?

Ask about the current online and live-class schedule, time zone and recording availability.

Will I need paid tools?

Ask for the prerequisites and any third-party subscriptions before enrolling.

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