Product Images That Sell: A Guide for Online Stores
Product Images That Sell: A Guide for Online Stores
How to shoot, edit, size, compress and upload product photos that build trust and help your store sell more.
Who it is for: Online store owners, dropshippers and small brands who prepare their own product photos.
About this eBook
Shoppers cannot touch or try your products online, so your photos do most of the selling. This free guide shows you how to create clear, consistent product images without expensive equipment. You will learn how to shoot with a phone using daylight and a simple home setup, the difference between main images and lifestyle images, and how to remove backgrounds and make basic edits. The guide explains the sizes and aspect ratios that work for Shopify, WooCommerce, marketplaces, Instagram and Google Merchant Center, when to use JPG, PNG or WebP, and how to compress files so your pages load fast. You will also learn how to name files and write alt text that helps search engines, and follow a repeatable workflow from shoot to upload, with a checklist you can use for every new product.
What you will learn
- Shoot sharp product photos with just a phone
- Plan main images and lifestyle images
- Remove backgrounds and make clean edits
- Use the right sizes for each platform
- Choose formats and compress for fast pages
- Write file names and alt text for SEO
What is inside
- Introduction
- Why Product Images Matter
- Shooting With a Phone on a Budget
- Main Images and Lifestyle Images
- Background Removal and Basic Editing
- Sizes and Aspect Ratios for Each Platform
- File Formats and Compression
- File Names and Alt Text for SEO
- Workflow From Shoot to Upload
- Quick-Start Checklist
Read the introduction
When someone shops online, they cannot pick up your product, feel the fabric or turn the bottle in their hand. Your images do that job for them. A clear, well-lit, honest photo answers questions before the customer has to ask them. A dark, blurry or inconsistent photo raises doubts, and doubt is the enemy of a sale.
This guide is for small business owners, new store owners and anyone who manages product listings on Shopify, WooCommerce, marketplaces or social media. You do not need a professional camera, a studio or a big budget. A modern smartphone, a window and a few cheap household items are enough to get started.
By the end of this guide you will be able to:
- Set up a simple home photo corner for under the cost of a single studio session
- Shoot clean main images and attractive lifestyle images with your phone
- Remove and replace backgrounds so your catalogue looks consistent
- Choose the right size, aspect ratio and file format for each platform
- Compress images so your store loads fast without looking blurry
- Name files and write alt text that help search engines understand your products
- Follow a repeatable workflow from shoot to upload
Throughout the guide we mention free tools available at dadtechnologies.com/tools/, including the Product Image Resizer, Image Compressor, WebP Converter and Background Remover. You can use any tool you like, but these are free and built for exactly the tasks described here.
Related free tools
Browse all our free eBooks and guides, read the blog, or contact DAD Technologies for help putting these steps into action.