Email Marketing for Online Stores
Email Marketing for Online Stores
A practical, step-by-step guide to building an email list and turning subscribers into repeat customers.
Who it is for: Online store owners who want more repeat sales from customers and subscribers they already have.
About this eBook
Email is one of the few marketing channels you own, and it keeps working long after a customer first visits your store. This free guide shows online store owners how to build and use an email list step by step. You will learn how to choose a platform, collect subscribers legally through pop-ups and checkout, and keep your list healthy. The guide walks you through the automated flows that matter most, including a welcome series, abandoned cart reminders, post-purchase messages and win-back emails, with example outlines and subject lines. You will also learn how to plan monthly campaigns, write and design simple emails, improve deliverability with SPF, DKIM and DMARC explained in plain words, track the right metrics, segment your list, and follow the consent and unsubscribe basics.
What you will learn
- Choose a platform and grow your list legally
- Set up welcome, cart, post-purchase and win-back flows
- Plan a simple monthly campaign calendar
- Write emails people open and click
- Improve deliverability and avoid spam folders
- Measure results and segment your subscribers
What is inside
- Introduction
- Why Email Still Matters
- Choosing a Platform and Collecting Subscribers Legally
- The Welcome Series
- Abandoned Cart, Post-Purchase and Win-Back Flows
- Campaigns, Calendar and Writing Basics
- Deliverability in Plain Words
- Metrics and Segmentation
- Compliance Basics
- Quick-Start Checklist
Read the introduction
This guide is for small online store owners, beginners and anyone who has set up a shop on Shopify, WooCommerce or a similar platform and wants more sales from the visitors and customers they already have. You do not need a marketing background or a big budget. You need a clear plan, a little time each week, and the patience to improve things step by step.
By the end of this eBook you will be able to:
- Explain why email is worth your time and choose a suitable email platform
- Collect subscribers legally through sign-up forms, pop-ups and checkout
- Set up the four core automated flows: welcome, abandoned cart, post-purchase and win-back
- Plan a simple monthly campaign calendar
- Write clear emails that look good on a phone
- Understand deliverability, including SPF, DKIM and DMARC, in plain words
- Read your key numbers and use segmentation to send more relevant emails
- Follow the basics of consent and unsubscribe rules
Each chapter ends with practical steps. Work through them in order, or jump to the chapter you need most.
Related free tools
Browse all our free eBooks and guides, read the blog, or contact DAD Technologies for help putting these steps into action.