Instagram and Facebook Image Sizes: How to Resize Photos for Posts and Ads
Upload a photo in the wrong shape and Instagram or Facebook will crop it for you, often cutting off the product, a face or your text. Using the right size from the start keeps your posts sharp and your ads looking professional. Below are the sizes that matter most, and how to resize any photo in seconds with our free Product Image Resizer.
Try the free Product Image Resizer →
Quick size chart
| Placement | Shape (ratio) | Recommended size (px) |
|---|---|---|
| Instagram feed – portrait | 4:5 | 1080 × 1350 |
| Instagram feed – square | 1:1 | 1080 × 1080 |
| Instagram feed – landscape | 1.91:1 | 1080 × 566 |
| Instagram & Facebook Stories / Reels | 9:16 | 1080 × 1920 |
| Facebook feed post | 1:1 or 4:5 | 1080 × 1080 or 1080 × 1350 |
| Facebook link preview | 1.91:1 | 1200 × 628 |
| Facebook & Instagram feed ads | 1:1 or 4:5 | 1080 × 1080 or 1080 × 1350 |
Platforms update their layouts from time to time, so check Meta’s own guidelines before a big campaign.
Which size should you use?
- Portrait 1080 × 1350 for most feed posts and ads. It takes up the most space on a phone screen, which usually means more attention.
- Square 1080 × 1080 when you want one image that works almost everywhere, including product catalogues.
- 1080 × 1920 for Stories and Reels covers. Keep text and logos away from the top and bottom 250px, where the profile name and buttons sit.
How to resize a photo without cutting off your product
- Open the free Product Image Resizer.
- Add up to 10 images (JPG, PNG or WebP, up to 15MB each).
- Pick a preset: Portrait 1080×1350, Square 1200×1200, Large square 1600×1600 or Landscape 1920×1080. For Stories, choose custom and enter 1080 × 1920.
- Choose how the image fits:
- Fit with padding keeps the whole photo and fills the extra space with a background colour. Best for products.
- Crop to fill fills the whole frame and trims the edges. Best for lifestyle photos.
- Pick a canvas colour (white works well for products) and the output format, JPG or WebP.
- Compare before and after, then download.
Everything happens in your browser. Your photos are never uploaded.
Tips for better social media images
- Use the same background colour across product posts so your grid looks like one brand.
- Keep important things in the centre. Instagram’s profile grid shows a cropped preview, so a centred subject stays visible.
- Do not add too much text. A short headline reads better on small screens than a full paragraph.
- Keep files light. After resizing, run images through the Image Compressor so they upload fast and stay sharp.
Related guide: Read our full guide
Frequently Asked Questions
What is the best Instagram post size in 2026?
1080 × 1350 (4:5 portrait) is the safest choice for feed posts because it fills the most screen space.
Can I use the same image on Instagram and Facebook?
Yes. A 1080 × 1080 or 1080 × 1350 image works well in both feeds and in Meta ads.
Why does my photo look blurry after upload?
The image was likely smaller than 1080px wide and got stretched, or it was heavily compressed twice. Start with a large original and resize down, never up.
Is the resizer free?
Yes. It is free, works on phone and desktop, and needs no sign-up.
Get your images the right size. Open the free Product Image Resizer.