Free tools · SEO & Content
Word & Character Counter
Count words, characters, sentences and estimated reading time.
YOUR RESULT
Ready when you are.
Enter your own values and use the button to see the result.
Runs on your device. No sign-in and no data upload.
How this tool works
Counts update from the text you enter. Reading time uses a rough pace of 200 words per minute.
Understand the result
Word and sentence boundaries use the browser’s language segmentation when available. Character counts include Unicode code points; complex emoji can contain several. This is not a plagiarism or originality checker.
How to use the Word & Character Counter
- Paste or type your text into the box — a blog post, product description, social caption, essay or ad copy.
- Press Count. You will see the number of words, characters (with and without spaces), sentences and an estimated reading time.
- Edit and count again until the text fits the limit you are working with.
Useful length limits to know
- SEO title: about 50–60 characters.
- Meta description: about 140–160 characters. Preview it with our meta title & description tool.
- X (Twitter) post: 280 characters on a standard account.
- Instagram caption: up to 2,200 characters, but only the first line or two show before “more”.
- Facebook ad primary text: long text is allowed, but around 125 characters is visible before it is cut off in many placements.
- Google Ads headline: 30 characters each; descriptions 90 characters.
Platforms change their limits from time to time, so check the platform’s own help pages for anything critical.
How reading time is estimated
The tool divides your word count by about 200 words per minute, a common average for reading on screen. A 1,200-word article therefore shows roughly 6 minutes. Real reading speed varies with the reader and how technical the text is, so treat it as a guide.
How long should a blog post be?
There is no magic word count for ranking on Google. A post should be long enough to answer the reader’s question completely, with examples, steps and context — and no longer. For simple questions that may be 600–800 words; for detailed guides it is often 1,500 words or more. Use the counter to check that you have covered the topic, not to pad the text.
Tips for tighter writing
- Cut words like “very”, “really”, “just” and “in order to”.
- Prefer short sentences — aim for an average below 20 words.
- Break long paragraphs into two or three sentences each, especially for mobile readers.
- Use headings and lists so readers can scan.
Privacy
Counting happens in your browser. Your text is not uploaded or stored, so you can safely check drafts, client copy or unpublished content.
Frequently asked questions
Why does my word count differ from Microsoft Word or Google Docs?
Each tool treats hyphenated words, numbers, URLs and punctuation slightly differently. Small differences are normal.
Does it work with Urdu or Arabic text?
Yes. The counter uses your browser’s language rules to split words, so it works with most languages, including Urdu.