How to Track Instagram, Facebook and WhatsApp Traffic in GA4 with UTM Links
See exactly which Instagram bio link, Facebook post or WhatsApp message sends visitors and sales. Build UTM links free and find them in Google Analytics 4.
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How to Calculate Cost per Lead (CPA) for Your Ad Campaigns
Learn the cost per lead formula, see a worked example in PKR and USD, and find the maximum you can pay per lead and still make a profit. Free calculator included.
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Instagram and Facebook Image Sizes: How to Resize Photos for Posts and Ads
The right image sizes for Instagram and Facebook posts, stories and ads, plus how to resize any photo free without cropping your product.
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UTM Parameters: A Simple Guide to Tracking Your Marketing Links
Learn what UTM parameters are, how to build UTM links correctly and how to read them in Google Analytics to see which campaigns bring sales.
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CPC, CPM, CTR and CPA Explained (With Formulas and Examples)
Understand CPC, CPM, CTR and cost per conversion, how to calculate each one, and what they tell you about your Facebook and Google ads.
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What Is ROAS? How to Calculate ROAS and Break-even ROAS
Learn how to calculate ROAS, find your break-even ROAS and decide whether your Facebook, Google or TikTok ads are actually profitable.
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Social Media Marketing Plan for Small Businesses
Create a simple, sustainable social media marketing plan: choose the right platforms, define content pillars, post consistently, engage with followers and measure results.
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Email Marketing Basics for Online Stores
Learn the email marketing basics every online store needs: growing a permission-based list, welcome and abandoned cart flows, newsletters, segmentation and key metrics.
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How to Plan a Content Calendar for Your Business Blog
Plan a realistic content calendar for your business blog: find topics your customers search for, choose a publishing rhythm, organise ideas and measure what works.
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Facebook and Instagram Ads for Beginners: Structuring Your First Campaign
A beginner guide to Meta ads: choosing an objective, setting up the pixel, structuring campaigns, ad sets and ads, defining audiences, setting budgets and reading results.
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